Neptune rises for 50 years of National Trust coast campaign

The iconic White Cliffs of Dover were a perfect natural screening for Neptune, God of the Sea, to rise from the ocean on Tuesday and thank the nation for 50 years of support for the National Trust’s Neptune Coastline Campaign.

Neptune Rises at White Cliffs - credit National Trust

The moment was intended as a way of saying ‘thank you’ to everyone who has supported the campaign’s coastal work over the last five decades, which has been powered by the generosity of hundreds of thousands of supporters to date.

Using multiple cameras on a trigger system, the Neptune animation took a crew of seven technicians two nights to film from the Port of Dover.  Kelly Eagle of Projection Artworks said; ‘This type of stop-motion animation has never been done to this incredible scale. The White Cliffs of Dover provided the added drama and majesty to set the scene.’

The ambitious Neptune Coastline Campaign launched in 1965, when the National Trust looked after almost 202 miles of coast around England, Northern Ireland and Wales. The charity now cares for 775 miles, including 5 UNESCO heritage sites, 9 lighthouses and an overall 10% of the British coastline.

Dame Helen Ghosh, the National Trust’s Director-General, says: Over fifty years the extraordinary generosity and support of people from across the world has enabled the Trust to buy some of the most beautiful, dramatic and diverse coastline on these islands. This campaign has tapped into that deep sense of connection with, and love of the coast.’

People are encouraged to get involved with the National Trust Coast campaign this summer by using #lovethecoast.

This year also sees the National Trust announce a new coastal vision for the future, helping to continue to grow and protect our shorelines for ever, for everyone.

Helen Ghosh continues; ‘Our priorities for the future are to help create opportunities for people to enjoy the coast, protect our wonderful coastal heritage and to enrich the wildlife living on our shores.’

For more information about the National Trust’s work protecting the coast, head to


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