Last Friday the National Trust’s PR team spent the day at Ham House and Garden in Richmond-upon-Thames. This wasn’t a jolly though; we were on hand to help promote this beautiful 17th century mansion, as it played host to the launch of a costume exhibition for the film Anna Karenina.
The Anna Karenina Costume Exhibition at Ham House, to celebrate the DVD release on 4th February, is open until 4th April © Sam Holden
Along with our friends from Fever PR and Universal Pictures and armed with clip-boards, walkie-talkies and a tight schedule we entertained journalists with tours of the house and the exhibition.
Anna Karenina Costume Exhibition, celebrating the DVD release, opens Saturday 26th January 2013 at Ham House, Richmond. © Sam Holden
The exhibition showcases costumes worn by the likes of Keira Knightley, Aaron Taylor-Johnson and Jude Law in Joe Wright’s adaptation of Tolstoy’s epic romance.
The PR team didn’t miss the opportunity to get up close and personal with the gowns, military uniforms and intricate under garments.
As well as a chance to view the costumes in the Long Gallery, one of the few ‘real’ locations used in the film, journalists were able to hear a few words from Academy Award nominated Costume Designer Jacqueline Durran and interview BAFTA nominated Set Decorator, Katie Spencer.
Describing the using Ham House as a location, Katie Spencer said:
“It brings the houses to life to which is good for the National Trust as it gets people in and its good for us as you just couldn’t build some of these houses, they are just exquisite.”
We also grabbed a few minutes with the designers, the staff at Ham House and the Trust’s Filming Specialist to create this short video about the exhibition…
The exhibition is now open and exclusive tours are available until 7th March, please visit http://www.nationaltrust.org.uk/hamhouse or call 020 8940 1950 for full details.
From 9th March until 4th April (except Fridays), Ham House will open to all visitors for the chance to admire the exhibition unguided.
The Anna Karenina Costume Exhibition at Ham House and Garden is free for all National Trust Members; non-members are subject to an entrance fee of £11.00 for adults, £5.50 for children.
Anna Karenina is out on Blu-ray and DVD, both with UltraViolet digital copy on 4th February.